Company
Picterra
Year

2025-2026

Designer
  • Zoltan Gothard
Service
  • Product Design
  • UX Research
  • Interaction Design
  • Prototyping
  • Design Systems
  • Brand & Marketing Design

Making Geospatial AI Accessible

At Picterra, I worked on a cloud-based geospatial AI platform that helps organizations detect, monitor, and analyze objects and patterns in satellite, drone, and aerial imagery. The main challenge was making technical workflows clear and approachable for users with different levels of geospatial experience.

As a Product and Marketing Designer, I collaborated with product managers, engineers, machine learning specialists, customers, and the marketing team. My work included user research, interaction design, prototyping, usability testing, design system development, brand communication, campaign visuals, and digital marketing materials.

My focus was on reducing complexity, creating a consistent experience across the product and brand, and helping users turn large volumes of imagery into meaningful insights.

The Challenge

Creating clarity across product, web, and sales

Picterra’s GeoAI platform serves a wide range of users, from geospatial specialists to business decision-makers. The challenge was to make complex technology easier to understand while maintaining a consistent experience across the product, website, sales presentations and marketing materials.

As the company introduced new products and use cases, design also needed to support multiple teams and communication needs without losing clarity or visual consistency.

My Role

I worked as an embedded designer across Product and Marketing, collaborating closely with product managers, engineers and the marketing team.

My work covered product UI and dashboards, user flows, wireframes and prototypes, landing pages and marketing websites, presentation design, campaign assets, event materials and ongoing brand communication.

I took projects from early concepts in Figma through iteration and stakeholder feedback to polished, production-ready design.

Results

My work helped create a more consistent design experience across Picterra’s product and marketing touchpoints while making complex GeoAI concepts easier to communicate.

I contributed to the design and launch of new product experiences, improved key website and landing page journeys, supported international campaigns and events, and created reusable design patterns and assets that helped teams work more efficiently.

The role also required working independently in a fast-moving remote environment, allowing me to become a trusted design partner across Product, Engineering and Marketing.

Looking for a designer who combines strategy, branding and product thinking?
Let’s create something meaningful together.