Kafor Company is a forestry enterprise specializing in timber harvesting and the cutting and preparation of wood materials for industrial use. My task was to create a visual identity that meets industrial standards and clearly distinguishes the brand from competitors. The brand needed to convey strength while presenting the company’s profile in a friendly way. Rather than depicting environmental destruction, the goal was to emphasize sustainable forestry practices, reflecting Kafor’s commitment to replanting and adhering to regulated practices.
Through this approach, the visual identity communicates a responsible, eco-conscious forestry operation dedicated to a balance between industry and environmental stewardship.
Color & material
The color choice was clear, given the industry. I selected shades of green to represent eco-friendly practices and sustainable forestry, conveying Kafor’s commitment to environmental responsibility while building trust and approachability.
Dark Green
#1F3327
Forest Green
#21923C
Celadon
#A7CBAF
Deliverables
The client requested a logo that would be clearly visible and recognizable whether displayed on machinery in muddy, rugged environments or on safety helmets and workwear. My initial concept was to integrate the company’s initial to reinforce the brand name, alongside symbols of the industry like a pine tree and stacked logs. The design needed to be both appealing and representative of sustainable forestry practices.
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