Health-Focused Branding for a Community Conference
The Hospital Days conference, organized by the Municipal Hospital of Székelyudvarhely, focused on health and wellness topics. My role was to develop a cohesive brand identity that conveyed clarity, professionalism, and a strong connection to healthcare. The design aimed to facilitate clear communication, enabling attendees to navigate event information effortlessly while reinforcing the hospital’s commitment to community health.
This approach ensured that the visual identity was both approachable and informative, representing a trustworthy healthcare institution and supporting the event’s goal of advancing public health knowledge in a professional setting.
Color & material
The color choice was straightforward, given the healthcare focus. I selected tones of blue to align with the hospital’s branding, as blue is widely associated with trust, calm, and professionalism in medical contexts, reinforcing the hospital’s commitment to health and reliability.
Penn Blue
#25215A
Sea Serpent
#4CC3CD
Mint Cream
#F5FBFC
Deliverables
The project scope covered a comprehensive brand identity, including folder design, letterhead, roll-up banners, pens, a program booklet, posters, and other event materials. Each deliverable was crafted to ensure consistency and professionalism, enhancing the overall experience for conference attendees and aligning with the hospital’s healthcare focus.
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