At Picterra, I worked on a cloud-based geospatial AI platform that helps organizations detect, monitor, and analyze objects and patterns in satellite, drone, and aerial imagery. The main challenge was making technical workflows clear and approachable for users with different levels of geospatial experience.
As a Product and Marketing Designer, I collaborated with product managers, engineers, machine learning specialists, customers, and the marketing team. My work included user research, interaction design, prototyping, usability testing, design system development, brand communication, campaign visuals, and digital marketing materials.
My focus was on reducing complexity, creating a consistent experience across the product and brand, and helping users turn large volumes of imagery into meaningful insights.
The Challenge
Creating clarity across product, web, and sales
Picterra’s technology serves different audiences, from geospatial specialists to business decision-makers. The challenge was to communicate a complex product clearly and consistently across multiple touchpoints, including the platform, website, mobile interfaces, sales presentations, and marketing materials.
My Role
I worked across product, web, marketing, and sales, taking projects from early concepts in Figma to polished interfaces and finished customer-facing materials.
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