Mo’s Fresh is a premium juice brand producing 100% natural fruit and vegetable blends, locally crafted without additives or preservatives. My task was to develop a complete visual identity—from logo and brand direction to packaging and labeling—that communicates purity, freshness, and high quality.
The design balances clean minimalism with vibrant, organic elements, evoking a sense of vitality and wellness. Every aspect of the brand identity supports the product’s promise: real juice, real ingredients, real care. The result is a distinctive look that builds trust and appeals to health-conscious consumers seeking natural, honest refreshment.
Color & material
The logo was designed in black and white to ensure clarity and versatility, while the packaging features vibrant colors that reflect the diversity of fruits and the harmony between nature and health.
Cerise
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Moss Green
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Orange Peel
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Deliverables
The client requested a modern and elegant visual identity that would reflect the premium quality of the product while staying true to its natural and healthy ingredients. My goal was to strike a balance between sophistication and freshness—designing a brand that feels refined yet grounded in nature. This direction guided every element of the visual identity, ensuring that the brand communicates purity, vitality, and high standards at every touchpoint.
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