For this project, I collaborated with a company committed to providing allergen-free chocolate options. Understanding the challenges faced by individuals with food allergies, the brand’s mission was clear: to craft chocolate free from common allergens—not just in ingredients but throughout production, ensuring a truly safe product for sensitive consumers.
In line with their values of safety, reliability, and quality, I designed a logo and packaging that visually conveys trustworthiness and artisanal care. The packaging emphasizes natural ingredients and a handmade touch, with bold, minimalistic illustrations representing the chocolate varieties, including 70% dark chocolate and a coconut-based “milk” chocolate. This design offers a unique and recognizable look, reassuring consumers that they can indulge without worry.
Color & material
The color palette for Pure Chocolate combines rich chocolate browns with elegant gold accents, capturing the essence of premium, allergen-free ingredients. These tones reflect the brand’s artisanal quality and dedication to safety, creating a warm, trustworthy design that invites consumers to indulge with confidence.
Black Bean
#3F1719
Dark Gold
#B88844
Carolina Blue
#89B2C3
Logo
The logo design for Pure Chocolate combines the shape of a cocoa bean with a heart, subtly incorporating a hand mixer to represent the handcrafted nature of the product. This thoughtful blend of elements symbolizes purity, care, and quality—all essential values of the brand. The resulting design is both unique and instantly recognizable, reassuring customers that they’re choosing a safe, allergen-free treat they can trust.
Packaging
The Pure Chocolate packaging combines minimalist elegance with clear visual cues. Each variant features hand-drawn illustrations of core ingredients—like a cocoa pod or coconut—paired with warm, earthy colors and subtle gold accents. Icons at the bottom emphasize the allergen-free attributes, ensuring customers instantly recognize the safety and quality of the product. The design is both refined and approachable, reflecting Pure Chocolate’s commitment to purity and artisanal craftsmanship.
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